Clear and Concise Communication
11 Mar, 2009
labels:
Being clear and concise is the most important thing in any type of communication. If people have to decipher your clever sentences, they will not stay on your website, read your email, or listen as you are droning on.
Here is an example of unclear communication from my daughter's soccer coach:
You will note I have added guidance principles for each of the key positions on the field in the interest of girls learning their tactical roles in supporting one another to ultimately score more goals than the other teams. Please share these expectations with the girls.
After applying Krug's third law of usability*, we end up with 15 words instead of 47.
Please review the following position responsibilities with the girls so we can win some games.
Less is more.
*Get rid of half the words on each page, then get rid of half of what's left.
Don't Make Me Think by Steve Krug